Prioritize people and make their lives better.

Users

Maximize the value to the user
We don’t believe in making money by selling your data, ads, or biasing your results. We are considering several different options for this, including empowering our contributor community to innovate on monetization strategies.

Contributor

Be excellent to each other.
Fair meritocratic system where the most equipped people can get to the place where they would best serve the organization and make the corresponding decisions
Empower contributors to reach their full potential

Oogway as a whole

Openness and transparency
Produce as much value within Oogway as possible (subject to the above). The more Oogway wins, the more all of our contributors and users (who own part of Oogway) win.
Compensate and allocate equity/tokens in Oogway proportional to the amount of value contributors and users add.